Tuesday, 23 November 2010

Mood Board and Audience Profile for Main Task

This is my mood board for my own magazine. I tried to create images which represent what I believe the readers of my magazine to enjoy.
The demographic profile for the main target audience of my magazine would be, female, most likely to be aged around 18-25. However there would also be masculine aspects of the magazine, which would allow a small percentage of male readers. I would expect them to be living in an apartment style building in a city area. I would expect to have a lot of single readers, as it is aimed at a younger audience. Although of course some young couples would be included. They would fall into the social class of C2 and D.
Pyschographicaly I would expect my readers to be reformers, to be interested in that style of music, and serious music journalism. I would expect them to own a classic beetle or mini car and enjoy quite retro items. They would most likely to be a student, with a small job just for the purpose of earning money, not a profession. However I do believe they would probably have quite a few dreams to work their way into some form of profession (most likely to be in some form of the music industry) and would aspire to do well in life. I would expect my readers to own pets, as to me, I feel they are quite Eco-friendly, and therefore would be animal lovers.
I expect them to be high Internet and technology user and spend a high amount of money each year on it. I also think appearance would be quite important to them. I think they would shop at places like Tesco for food, and places like Topshop and charity shops for their clothing.
I think their hobbies would be photography, scrap booking or something involved in art and music.
The lifestyle subsets of my readers would be Yuppies or DINKS depending on their martial status. This implies that they would mostly likely to be living the lifestyle I expect of my readers.

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