Mood Board and Audience Profile for Cosmopolitan

The demographic profile for the main target audience of Cosmopolitan magazine readers would be women aged 20 to early 40’s, they would most likely to be living in a large house in a city area. They would probably be married or single depending on which end of the age range they fall, 20 would most likely to single, whereas early 40’s are more likely to be married. They would be B which is middle class e.g. they would have a well-paid professional job and a high social status. Pyschographicaly readers would probably be Aspirers and succeeders , living or wanting the luxury lifestyle. The type of person to buy this magazine would be mostly likely to have no children, living in a large house, they would probably own a beetle or a mini car. Their job would probably be quite high up in the profession and they would probably be quite high earners. I don’t expect them to have any pets but maybe an animal like a cat would be owned. I think they would shop at places like Tesco but perhaps Marks & Spencers too. Their hobbies would consist of going down the gym or something quite arty. The lifestyle subsets would probably be Yuppies or DINKS depending on their martial status. This implies they would more likely to be living the lifestyle I have expected them to.